Nina E-commerce Redesign

Success Story of Nina’s
Redesign
Website

The Nina E-commerce redesign aimed to improve the user experience by addressing key issues like complex navigation, poor mobile usability, and a complicated checkout process. The goal was to create a seamless, mobile-friendly shopping experience that would increase conversions and reduce cart abandonment.

25%

increase in conversion rates

40%

boost in mobile traffic

Navigation Confusion

68% of users reported difficulties in finding products due to the complex navigation structure, highlighting the need for a more intuitive layout.

Checkout Frustration

55% of users abandoned their carts because of a lengthy checkout process, indicating a strong demand for a simplified and faster purchasing experience.

My Role

As the UX/UI Designer, I collaborated closely with developers, marketing, and the business owners. My responsibilities included:
Conducting user research and usability testing to identify pain points.
Redesigning the user flow, wireframing, and prototyping the website layout.
Coordinating with the development team to ensure smooth implementation of the new design elements.
Running multiple rounds of A/B testing post-launch to refine the user experience.

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